Here’s why RPM is the smart partner for insurance and healthcare marketing analytics:
A highly dedicated and professional staff
RPM employs skilled and highly-educated analytic and database marketing professionals with extensive experience in the insurance industry. Our analytics team is fluent in various complex modeling techniques, including multivariate testing, time series forecasting, and stochastic gradient boosting algorithms, as well as in the use of machine learning software. With nearly 90 percent of our analytic employees holding advanced degrees, RPM offers an exceptional level of expertise to the marketplace.
An instilled focus on profitability
Our success is driven by an unrelenting focus on producing profitable books of business for our insurance clients. RPM has always focused on targeting profitable business, a unique proposition in a field that is too often just focused on acquisition cost. Specifically, our targeting models quantify revenue, risk, and retention, as well as acquisition cost, to produce books of business that outperform profitability objectives and drive long-term relationships.
Data, data, data
RPM maintains its own database and supports an unprecedented amount of data on over 250 million consumers and 120 million U.S. households with over 3,000 data attributes on each consumer. Plus, access to credit data allows RPM to build models that analyze prospects individually. Credit data is precise, accurate, and powerful, and there is a strong correlation between credit scores and the risk and lifetime value (LTV) of policyholders, which we incorporate into our statistical models and methodology for developing campaigns.
Deep set of analytics and proprietary data-driven processes
Our proprietary database fuels our custom analytic models and repeatable processes. This allows us to develop solutions that focus on the critical factors impacting our clients’ profitability. Every marketing campaign delivered by RPM is based on sophisticated data analysis driven by thousands of variables of consumer and insurance data. This is unique in the industry. As a result, RPM clients not only gain new policyholders but also increase their overall customer retention and ultimate profitability.
Creative development and production services
Are a natural extension of RPM’s core data analytics and statistical modeling capabilities. RPM’s creative development team has extensive experience in developing winning creative and managing print processes. The line of sight that RPM has into actual campaign performance metrics gives us a distinct advantage in developing and refining creative treatments. Simply put, most other firms do not have the intense and iterative insight into campaign results that the RPM creative team has. As proof of this creative prowess, we have developed and successfully tested into control positions for virtually all of our clients.
RPM performs extensive data analytics, statistical modeling, and targeting for our clients. This allows us to execute marketing campaigns across all channels. Our multi-channel capabilities span direct mail and digital channels, including search engine optimization websites, email marketing, display ads, and mobile and social advertisements, as well as direct response television capabilities.
With decades of leadership experience in the insurance industry, RPM associates understand the factors that drive insurance profitability. That experience allows our clients to benefit from consultative support services that drive superior results.