Our proprietary model — with the RPM Methodology at its core — removes the guesswork in determining which prospects will become viable customers, ultimately increasing profitability and reducing risk. With an integrated credit and demographic database of more than 250 million consumers, we’re able to determine the best candidates based on policyholder lifetime value, and not acquisition cost. Using this approach, our direct marketing solutions have driven more than $4.4 billion in profitable auto insurance premiums for our clients over the last 15 years.
We only execute programs after we’ve performed a thorough analysis and determined that a marketing campaign can be successful. If our analysis indicates that your expected return on investment is inadequate, then we won’t proceed. That’s how much confidence we have in our results-driven methodology and approach.