Success Stories

We deliver results using a potent combination of insurance industry expertise and proven marketing methodologies that focus on profitability and the lifetime value of a prospective customer. Our past successes speak volumes:

  • Grew a top 5 auto insurer’s direct response business to $750 million, resulting in a loss ratio of 69.3% and a lifetime combined ratio of 92.3%
  • Lowered a well-known insurance brand’s direct-to-consumer acquisition cost by 38% and grew mail volumes to over 45 million pieces annually
  • Launched a top-ranked auto insurer’s first direct-to-consumer advertising campaign, producing more than 185,000 preferred leads annually
  • Doubled a direct response underwriter’s response rates while producing a $120MM book within targeted loss ratios
  • Achieved an auto insurance acquisition cost of $125 cross sell and $150 broad market for a large membership organization
  • Executed a $140 million DRTV media spend, resulting in better than allowable acquisition and profit efficiencies
  • Successfully launched a top ten Life Insurer’s first online lead generation program allowing the company to better penetrate the middle market across several products and services.
  • Catapulted a large provider of health insurance products (Medicare and Affordable Care Act) into the direct to consumer space utilizing highly effective and robust DRTV campaigns
  • Achieved more than $205 million in annualized written premium through DRTV marketing over a two-year period

Click below to read RPM Direct client success stories: