Market Analysis & Planning

At RPM Direct, we understand the need to integrate product, pricing, and operations in order to create success, and we take a no fail approach in evaluating potential marketing opportunities. We first get to know your business and market situation and then perform a feasibility analysis to identify prospects and the associated cost to reach those targets. Armed with that information, we can determine whether a marketing effort will ultimately be profitable for your organization.

We “Get” the Insurance Business

Not only does RPM Direct have broad expertise in direct response marketing across numerous channels, but we also have deep industry experience that other marketing firms lack. Our principals and key executives are former executives of insurance companies — not advertising agencies — so we appreciate the economics of the industry. Our unique insight into the insurance business allows us to truly understand your market position and determine how best to meet your insurance marketing needs.

Whether your business is new or long established, call center or Web based, broad market or affinity driven, RPM Direct can help you develop successful strategies to maximize growth and return on investment.